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The Private Label Company, LLC. (The PLC), launched in January 2007, has become a premier company providing an integrated array of online and offline sales and marketing services for hotel companies around the world. The PLC offers International Private Label Sales, High-Definition Video Production, Marketing and Distribution, Reservations and Distribution Technology, Professional Copywriting and Language Translation, as well as comprehensive Consultation and Training services.
Among its illustrious clients are Banyan Tree Hotels & Resorts, Langham Hotels, Baglioni Hotels, Taj Hotels Resorts and Palaces, Six Senses Resorts & Spas, Meritus Hotels & Resorts, Vienna International Hotels, Helios Hotels & Resorts, Gansevoort Hotel Group, and Kimpton Hotels.
The results of using The PLC offerings are increased revenue, greater brand recognition, and enhanced value for the hotel management company.
The PLC is a unique resource for visionary hoteliers – a company of consummate professionals with proven expertise in delivering the world and in building lasting legacies truly worthy of the brands we serve.
We maintain a network of regional offices in key cities around the world and act as an extension of your brand, working behind the scenes around the globe to maximize the revenue potential of your properties.
We begin with a deep understanding of your distinctive identity and vision. We fulfill the mission with a collaborative, strategic plan and then globalize its reach.
Dedicated Services
- Create and execute regional sales and marketing plan
- Conduct sales calls and meetings with travel agencies, corporate travel departments and tour operators
- Solicit, secure and administer corporate travel programs
- Discover new revenue sources, market segments, and non-traditional business
- Solicit, secure, and administer corporate and leisure travel programs
- Engage meeting planners to secure MICE business
- Organize client events and road shows
- Represent client at trade shows
- Coordinate site inspections and familiarization trip
- Support overseas branding and marketing efforts with local language and cultural expertise
- Liaise with client’s local PR firms to maximize revenue and exposure
- Deliver monthly sales activity and revenue tracking reports
- Offer preferred vendor pricing with Lanyon Inc., GDS marketing partners, and local PR firms
Client Benefits
- Increase revenue and market share in key feeder cities
- Grow brand awareness and equity
- Reduce operational costs and increase sales
- Obtain significant market knowledge and business intelligence
- Provide access to extensive network of group and meeting planners, agencies, and consumers
- Decrease sales office ramp-up time and relieve administrative duties
