Serve as an indispensible partner in growing and strengthening the cable business.

CTAM's Mission

Optimize cable marketing impact.

CTAM's Strategy

Develop and direct initiatives by which members will succeed together more powerfully than they would independently.

CTAM's Goals

•               Unite members and relevant industry organizations to retain and acquire residential and business customers and drive engagement and usage.

•               Build a community of influence to provide strategic marketing perspectives to decision-making regarding technology, new products and evolving business models.

•               Stimulate innovative marketing through education, information exchange, best practices sharing, research and networking.

Brand Attributes

•               Collaborative

•               Responsive

•               Accessible

•               Efficient

•               Impactful