This film explains our philosophy in 90 seconds. You have to find the core story at the heart of your brand —what we call the Story Platform. Create narratives based on it and publish those narratives across all relevant media in weird and wonderful ways. As each story is published, it needs to be syndicated and shared with it's intended audience where they are most likely to encounter those stories. Then use paid media —— TV spots,events, paid search and so on — to let people know your content is out there