As a college professor of advertising, my primary research focus over the past three years has been the impact of social media on mass media and related industries. The consumer migration from print to digital will no-doubt continue. It's clear to me that the general decline of traditional advertising means that ad agencies will need to consider radically different operating models. I've developed several ideas. Here is a video we created in the Ad+PR program at Western Kentucky University to explain a new ad agency model I've been working on.