AS INTERNET marketing continues to take a central place in most business, there is always the matter of finding the best time to update your business’ social media. There are certain guidelines that need to be used or observed if this is to be done professionally, as well as stand the chance of having the maximum effect. The complexity is spread out whether the update involves a picture, industry news, or a topic that you wish to talk with the public about.
The fact that there are many social media platforms or networks means that you have to know what to post on each platform. There are certain topics that only work best on some networks and will not help you out in any way in terms of marketing. Social media should ideally be used to create awareness about your business and the products being offered. All of the above simply mean that the work of finding the best time to update your business’ social media is crucial.
The best time, without a doubt, for updating your business’ social media is during peak hours. You need to carry out research and find out about the peak hours for the particular social network on which your business is located. It’s not only timing that is important but also the day on which the update is posted. The objective for posting any new updates about your business should be to make it go as viral as it possibly can, thus attracting more clients.
Some of the most common social media networks include Facebook, Twitter and Google+. They are not the only ones available over the Internet at the moment. In order to increase the chances of your business in regard to online marketing, your business should be on as many of these networks as is possible. You need to have someone, or a team, that monitors these networks and keeps them up to date as much as possible. Questions and concerns raised should be tackled as well.
When tackling the issue of finding the best time to update your business’ social media, you should look into the following guidelines: If the network on which the update will be made is Facebook, you are advised to avoid weekend updates as much as possible. The best day is Wednesday with the ideal time between 1pm to 4pm. The day and time stated here are the most ideal and fitting to get the message across to your clients.
Finding the best time to update your business’ social media when using Twitter should be kept at between 1pm to 3pm every day from Monday to Thursday. Friday updates should not be encouraged for after either 8pm or 3pm while weekend postings are discouraged. Google+ updates tend to peak from 7pm to 10pm daily. Monday, Tuesday, Sunday seem to be the best days for finding the best time to update your business’ social media, which differs from other networks.
